Nordification is about building better tech, because we proactively prefer to use a wider evidence base and understanding of what it is like to be profitably empowered humans.

In this section of Nordification.com, we will lay out the four technologies — not all directly tech or IT it’s true, but all used to achieve tech’s goals (even by Silicon Valley, from the start) — with one objective of our own: so that we can acquire this better understanding of the interface between humans and machines and how to make it profitable for all people and all communities, including the most business-oriented ones.

The aim is not just to focus on the singular problem of most modern IT and tech startup ecosystems — how to invoice the new customer ASAP — but to do something more complex, and holistic: great business and great society, both.

Here are the four technologies we believe that Nordic business practice — what I termed Nordification recently — has used for many decades now:

“1. Technologies of production, which permit us to produce, transform, or manipulate things.

2. Technologies of sign systems, which permit us to use signs, meanings, symbols, or signification.

3. Technologies of power, which determine the conduct of individuals and submit them to certain ends or domination, an objectivizing of the subject.

4. Technologies of the self, which permit individuals to effect by their own means or with the help of others a certain number of operations on their own bodies and souls, thoughts, conduct, and way of being, so as to transform themselves in order to attain a certain state of happiness, purity, wisdom, perfection, or immortality.”

Taken from: https://link.springer.com/chapter/10.1007/978-1-349-26624-1_7